French fashion group brings three brands to Asia
06/10/2014
French fashion group Vivarte has signed a major development deal to take three of its brands into Asia.
Vivarte has teamed with Hong Kong-based GRI Retail Group to develop the Minelli, Andrew and Cosmoparis brands in China, Korea, Thailand, Malaysia, Singapore, Taiwan, Hong Kong and Macau.
The two companies have agreed to open 200 stores across those banners in the Asian countries, alongside an e-commerce services.
The first Minelli store is scheduled to open in Shanghai’s Grand Gateway mall in January 2015, to be followed by stores in Hong Kong and Macau in the second half of 2015.
Vivarte’s brands join GRI Retail Group’s existing portfolio including Stuart Weitzman, Nine West, Karen Millen and Pringle of Scotland.
By:http://insideretail.asia/2014/10/06/french-fashion-group-brings-three-brands-asia/