Shopper marketing revolution
03/06/2014
Inside Retail Academy will host The Shopper Marketing Revolution, a one day intensive workshop focused on shopper marketing in Melbourne and Sydney.
UK shopper marketing expert and Engage founder, Mark Anthony, will headline the event, passing on his knowledge and experience in shopper marketing.
Following Mark Anthony’s presentation, he and John Berenyi, psychologist and MD of Bergent, will co-host a shopper marketing workshop for the second half of the day.
Topics to be discussed include how shopper marketing is the catalyst for major changes in the way consumer goods are marketed, the Five Step Total Marketing model, how consumers and shoppers differ, the Path to Purchase, how to prioritise channels, and strategies to optimise investment and motivate manufacturers.
The event will include lunch and two breaks, and will be held at the Hilton Hotel in Sydney on August 5 and in Melbourne on August 7, 2014.
An early bird rate of $299 Early Bird is available for bookings before June 30, with a full price of $349. Inside Retail PREMIUM subscribers receive 10 per cent off.
By: insideretail.com.au