22/04/2014
Cartier, Hermès and Roche Bobois crafted a “fine romance” in the May issue of Condé Nast’s shelter publication Architectural Digest to embody the affluent lifestyle of the magazine’s audience.
The 166-paged May issue takes readers to international destinations such as Tuscany, the Caribbean and Antwerp to visit residential properties of various styles. The May issue is ideal to share properties outside of the magazine’s United States market as many affluent consumers may be interested in summer rentals or vacation homes around the world.
“Research shows that affluent consumers vacation on average 30 days out of a year,” said Courtney Albert, management consultant for The Parker Avery Group, Atlanta.
“Arguably, this amount of time is much more than the average consumer which also means that the affluent traveler has not only financial resources but time, as the ultimate resource, to escape to ‘far-flung places,’” she said. “Additionally, it is not surprising that affluent reader would seek out a more unique experience instead of a typical ‘cookie-cutter’ destination or vacation since they have probably already experienced it or socially, they do not get to be the first in their peer group.
Fonte: luxurydaily.com
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