Franchising, retail, business
13/10/2014
An award-winning London eatery expanding into an international chain, will make its Asian debut this month.
Argentine steak restaurant Gaucho will open in the LHT Tower in the heart of Hong Kong’s Central district as the flagship restaurant for the brand in Asia. Its marketers promise “the true essence of Argentina – its food, wine, culture and, most importantly, the passion of the people.”
While its flagship is in London, Gaucho has 11 other restaurants in the UK, one in the Dubai Financial Centre and one in Buenos Aires.
The décor of the Hong Kong eatery is styled around the brand’s iconic cowhide walls, opulent black and white leather furniture, mirror panels and crystal chandeliers.
The menu is headlined by steak cuts from the finest 100 per cent grass-fed, free-range Argentine Angus beef, considered the best in the world. It is cooked the traditional Argentine way – cut to order, grilled and turned only once to seal the juices and enhance the flavor.
“Provenance is everything at Gaucho. We source our meat and many of our ingredients from Argentina because we won’t compromise on the authenticity of the experience,” said executive chef Fernando Trocca.
The staff are knowledgeable and are able to advise on all aspects of the Gaucho experience, exhibiting expertise about the beef: the attributes of the different cuts, the aging process, cooking methods, and the perfect wine pairings.
As well as steaks, Gaucho offers an array of Argentina’s classic dishes, ranging from the 48 hour dry-aged Provoleta and Beef Empanada, to the Humita Saltena, a dish found in almost any Argentine household. Gaucho’s Ecuadorian ceviche is another culinary staple for the restaurant, having been featured on its menus for over a decade.
It has an entirely Argentinian wine list.
Gaucho describes itself as “a lifestyle rather than a restaurant” offering an experience portrayed through its food and design
By:http://insideretail.asia/2014/10/14/london-restaurant-lands-asia/
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