Franchising, retail, business
21/10/2014
Geolocation is cool! It lets you discover the unknowns. It can be used for both fun and business. This special attribute of smartphones has tempted a lot of mobile app developers who are now looking for ways to serve it in their apps.
And not do in fun & entertainment apps alone but mobile app developers are adding geolocation in business apps too. A business app can have pretty good uses based on geolocation. Geolocation based apps also allow a business uploading new deals and targeting instant customers. Geolocation enabled apps give marketers an easier way to meet opportunities that can be utilized to understand customers in deeper manner as well as bulks of data are also gathered that business can work on to form future marketing, promotional and sales strategies for their products/services/brand.
Businesses do really have fairly good possibilities with using geolocation feature in handheld PCs like smartphones sand tablets. Apart from attracting new customers as mentioned above, geolocation enabled apps can even fosters conversations and improves the rate of retention. Marketers can have absolutely new means of reaching customers with desired products and services.
Even market campaigns can be provoked through mobile apps based on geolocation features. Now more and more users are being influenced with geolocation based advertisement and of course, businesses are receiving huge attention too.
If you too have discovered scopes of adding geolocation features to your business app, let us share you some best of the tips:
Analyzing the features and functions to be fulfilled by geolocation app
If you are implementing a mobile app around the geolocation feature, you must know how these apps really work. Geolocation apps can be created to support services that allow users to leave notification for their friends. Also, if you want user to be discovered at particular market place, a geolocation enabled app can do this too.
Analyzing the user-behavior and then forming the plan for geolocation based mobile application development
There are strong chances all your geolocation endeavors backfire if you implement them without understanding the user-behavior. Knowing your users is like you hold a key to open the door of immense opportunities. If a geolocation app is able to tell you the kind of information has to be sent to the customers, you can easily improve rate of conversions. You can push right things to your customers if you know real time response of user’s activities.
Identifying the goals to be fulfilled
It’s recommended you thoroughly identify the goal to be fulfilled through a geolocation mobile app. Do not let your desire of adding geolocation feature to the app be an unwanted add-on for your business app. Until you don’t have a clear vision behind geolocation based mobile application development, you either discover everything about it or avoid it.
You should have following satisfying answers for the goals to be achieved through a geolocation app:
The app being made around the concept of geolocation should increase the customers
The app being made around the concept of geolocation should target specific products
The app being made around the concept of geolocation should have clarity that whether it will be used for new customers or existing ones?
Invest efforts on implementing compelling promotions
While planning for geolocation based promotions, do plan and launch it for a larger audience. Because it requires a lot of efforts, compelling promotion strategy should be prepared to cover as much audience as possible. Conceive the plan to meet the goal in the best possible manner. Before pushing promotions based on the plan you have made, do check it thoroughly for any mistake. Mistakes are made unwillingly but customers do not know that they are seeing a mistake because it went unnoticed through the eyes of a mobile app developer.
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