Franchising, retail, business
22/12/2014
Many restaurant owners have been making their marketing lists and checking them twice, knowing that shoppers are hungry for special holiday dining deals and experiences. These operators realize that the holiday season is the perfect time of year to promote their restaurants.
With big days like Cyber Monday, Christmas Eve, Christmas Day and New Year’s Eve, there’s plenty to celebrate and promote.
For example, special food days for menu marketing include days for Ambrosia, Bouillabaisse, Brownies, Candy Canes, Chocolate Candy, Chocolate Covered Anything, Comfort Food, Cookies, Cotton Candy, Date Nut Bread, French Fried Shrimp, Fritters, Fruitcake, Gazpacho, Kiwifruit, Lemon Cupcakes, Maple Syrup, Noodle Rings, Oatmeal Muffins, Pastries, Pepper Pot, Pumpkin Pie and Red Apples. Get busy with your best pear recipes as well, because December is also National Pear Month.
Beverage promotions can be built around special days for Champagne, Cocoa, Egg Nog, Lager, Peppermint Lattes and Sangria.
Restaurant catering and carryout options should also be a priority through the holidays. Catering, in particular, can provide a nice boost for sales and profits.
December also offers several other holiday themed days that can be used creatively. Christmas Card Day, Go Caroling Day, Humbug Day, Santa’s List Day and Make A Gift Day, to name a few.
Fonte:http://www.restaurantnews.com/restaurant-marketing-ideas-for-december-2014/