Franchising, retail, business
12/01/2015
Burger King is going after McDonald's by offering cheaper prices.
Beginning Monday, the fast-food chain will start selling 10-piece nuggets for $1.49, or about 15 cents each, the company said in a news release.
The new promotion is a bid to steal market share from competitors, particularly McDonald's, writes Craig Giammona at Bloomberg News.
"They're competing aggressively with McDonald's, and they're doing it as a very low price to draw people in," Darren Tristano, executive vice president at the research firm Technomic, told Bloomberg. "The goal is to steal share from the other burger brands around them."
The company also recently offered a two-for-$5 sandwich deal.
Burger King's promotional strategy has helped the company boost sales during an industry-wide slump.
To help offset the discounts, Burger King raised the prices of some items.
While McDonald's is offering a promotion on free coffee, the higher price of burgers is a turnoff for consumers.
A double quarter pounder with cheese, fries, and a drink now totals about $7.50 at some Chicago locations, Bloomberg reports.
Rather than appealing to value-conscious customers, McDonald's is trying to emulate "better burger" chains like Shake Shack and Five Guys.
The chain is testing technology that lets customers building their own burgers by choosing a bun, toppings, cheese, and more from a touchscreen.
Customers then wait at their tables until their orders are ready.
McDonald's is planning to roll out the new system in 2,000 restaurants by the end of this year, according to The Economist.
Fonte:http://uk.businessinsider.com/burger-king-chicken-nuggets-on-sale-2015-1?nr_email_referer=1&utm_source=Sailthru&utm_medium=email&utm_term=Business%20Insider%20Select&utm_campaign=BI%20Select%20Mondays%202015-01-12&utm_content=BISelect?r=US#ixzz3OgODdAPa
L’idea di creare un blog giornaliero per il mondo del retail nasce grazie ai continui feedback positivi che riceviamo dalle notizie condivise attraverso diversi canali.
Rivolto a tutte le tipologie di distribuzione presenti sul mercato: dal dettaglio ai grandi mall, dal commercio locale e nazionale alle catene di negozi internazionali, investitori, ai nostri fedeli clienti e chiunque altro è realmente interessato allo studio e all'approfondimento su ciò che guida il comportamento dei consumatori. E' anche un blog per tutti coloro i quali lavorano già nel mondo del Retail.
Verranno condivise le loro esperienze, le loro attitudini e le loro experties. Un blog di condivisione, quindi.
Ospitato sul sito della BRD Consulting, che da decenni lavora nel mondo distributivo Italiano ed Internazionale, il blog Store in & out riguarderà il business, i marchi e i comportamenti d'acquisto propri di alcune delle più grandi aziende.
Ci saranno anche notizie in lingua originale per dare evidenza dell’attenzione della nostra Azienda nei confronti del global.
È possibile raggiungere lo staff a: info@brdconsulting.it
