Franchising, retail, business
29/01/2015
Tips On Collecting Product Endorsements From Celebrities, Experts And Industry Leaders
Ever see logos at the bottom of a crowdfunding page? Many projects list sponsors, endorsers, reviewers and vendors to legitimize themselves. Yet gleaning such support can be challenging, especially sponsorships and endorsements. A product endorsement from a conglomerate or expert can accentuate a project’s authority insurmountably. It’s a form of validation all projects should strive for, so let’s explore how projects can acquire endorsements for upcoming campaigns.
Four Strategies For Attracting Product Endorsements
Project owners can solicit endorsements in a number of ways. With that said, it always begins with prospecting: without a list of potential validators, the search will prove futile. Try searching for endorsements within your industry and networks using the following strategies.
How a Crowdfunding Campaign Can Acquire Product Endorsements
Part With Equity
Projects can strike deals outside of portals. Monetary incentives can work wonders, especially for experts and celebrities. Businesses may look things like partnerships and affiliate programs, so find an enticing angle and pitch it. Careful not to promise too much equity or drain too many resources. Endorsements help, but they are nonessential.
Find A Mutual Cause
Some projects can promote themselves philanthropically. This helps them to align with celebrities and organizations looking to make a difference or build a positive image. Similarly, pairing a product with a specific application can raise a campaign’s exposure. For instance, pitching a problem-solution scenario and garnering interest from affected businesses.
Leverage Contacts
Once a campaign earns one recommendation or endorsement it becomes easier to attract more. In fact, it can grow into a competition: should one competitor endorse, others may follow, feeling urged to gain equal footing once more. Once your project finds its first product endorsement, advertise it.
Settle For A Review
Not everyone feels as enthusiastically about endorsing your product, so compromise with a review when appropriate. Never close your mind to other marks of authority like media coverage, advertorials, sponsorships, donations and more.
Fonte:http://www.crowdclan.com/crowdfunding-product-endorsements/
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