Franchising, retail, business
13/03/2015
Prada Hong Kong has opened its ninth store – inside the prestigious Plaza 2000 in Causeway Bay.
The space, designed by architect Roberto Baciocchi, covers a total area of 1320 sqm and features women’s and men’s ready-to-wear, leather goods, accessories and footwear collections three floors.
A stunning external facade pays tribute to French-Venezuelan artist Carlo Cruz-Diez. The large entrance, light boxes and windows are inserted into the lower part of the facade, which is clad in black marble and crowned by an imposing bronze and steel-coloured aluminium structure backlit to create a unique kinetic effect both day and night.
Overall, the facade stands 15 metres tall and stretches 45 metres in length on both sides of the building, located on the corner of Russel St and Canal Rd East.
The entrance on the ground floor opens up on an area dedicated to the women’s leather goods, accessories and travel collections. The space is characterised by the signature black- and-white marble chequered flooring and green fabric-clad walls with alcoves heroing the product. Ultra-slim polished steel cases and display counters with drawers covered in coloured saffiano leather complete the furnishing.
An imposing black elevator leads to the upper floors.
The second floor houses the women’s ready-to-wear and footwear collections. The area is defined by beige carpeting and green fabric-clad walls with polished steel-framed display niches. Transparent perspex display cases, crystal and steel tables and green velvet sofas enrich the space.
An elliptical black Marquinia marble staircase leads to the upper floor, where the men’s ready-to-wear, leather goods, accessories and footwear collections are displayed. The space wields masculine materials and finishes: ebony floorboards and walls, and palladium display counters. Ostrich leather sofas and lush pony skin carpeting in the area dedicated to footwear complete the setting and lend an elegant atmosphere to the entire floor.
Fonte:http://insideretail.asia/2015/03/13/prada-hong-kong-opens-9th-store/
L’idea di creare un blog giornaliero per il mondo del retail nasce grazie ai continui feedback positivi che riceviamo dalle notizie condivise attraverso diversi canali.
Rivolto a tutte le tipologie di distribuzione presenti sul mercato: dal dettaglio ai grandi mall, dal commercio locale e nazionale alle catene di negozi internazionali, investitori, ai nostri fedeli clienti e chiunque altro è realmente interessato allo studio e all'approfondimento su ciò che guida il comportamento dei consumatori. E' anche un blog per tutti coloro i quali lavorano già nel mondo del Retail.
Verranno condivise le loro esperienze, le loro attitudini e le loro experties. Un blog di condivisione, quindi.
Ospitato sul sito della BRD Consulting, che da decenni lavora nel mondo distributivo Italiano ed Internazionale, il blog Store in & out riguarderà il business, i marchi e i comportamenti d'acquisto propri di alcune delle più grandi aziende.
Ci saranno anche notizie in lingua originale per dare evidenza dell’attenzione della nostra Azienda nei confronti del global.
È possibile raggiungere lo staff a: info@brdconsulting.it
