Franchising, retail, business
15/06/2015
With summer upon us, restaurant owners and operators are gearing up to help family and friends savor the season. Independence Day will see party and picnic deals, of course, but the month of July offers many more restaurant marketing opportunities.
For food releated marketing, July is National Blueberries Month, National Grilling Month, National Horseradish Month, National Hot Dog Month and National Ice Cream Month.
Culinarians and junk food junkies will be pleased to know there are days set aside just for them. In addition, restaurateurs have a wide selection of special food days to choose from for menu marketing: Apple Turnovers, Beans, Blueberry Muffins, Caesar Salad, Caviar, Cheesecake, Chili Dogs, Chocolate Wafers, Coffee Milkshakes, Corn Fritters, Creme Brulee, French Fries, Fried Chicken, Gingersnaps, Gummi Worms, Hot Dogs, Hot Fudge Sundaes, Ice Cream, Junk Food, Lasagna, Macaroni, Milk Chocolate, Peach Ice Cream, Pecan Pie, Penuche Fudge, Rainier Cherries, Raspberry Cake, Spareribs, Spinach, Strawberry Sundaes, Sugar Cookies, Tapioca Pudding and Vanilla Ice Cream.
Fast food operators even have a special day to look forward to with Drive-Thru Day.
For beverage marketing, there are days set aside for Anisette, Daiquiris, Grand Marnier, Piña Coladas, Scotch and Tequila.
Other days of the month lend themselves to unique and even silly opportunites for in-store and social media promotions. Music lovers have National Country Music Day and Barbershop Music Appreciation Day to look forward to. Social media savvy operators might run photo contests for National Hillbilly Day, Parent’s Day, Teddy Bear Picnic Day and Bikini Day. And who wouldn’t want to pucker up for a discount on International Kissing Day?
Fonte:http://www.restaurantnews.com/restaurant-marketing-ideas-for-july-2015/