Franchising, retail, business
17/07/2015
Italian Vice Minister for Economic Development, Carlo Calenda, is in no doubt. The export of Made in Italy products is growing, and in 2015 could even reach +5%.
This is all good news for the best of Made in Italy products, as well as business people, awarded during the 20th annual edition of the Leonardo Prizes, which recognises industry leaders who have been able to promote a positive image of Italian manufacturing abroad. The ceremony took place on 27 April at the Quirinal Palace, the official residence of Italian Presidente della Republica, Sergio Mattarella.
Luisa Todini, president of the Leonardo’s award committee, said during her opening speech that the increase in Made in Italy exports is the direct result of the commitment of Italian manufacturers, who were able to invest and innovate during the darkest year of the economic crisis. Ms Todini added that Italian producers were aiming for quality and excellence, with special care afforded to the local economy and to the environment. Food and beverage represent some of the top products for Italian exportation and will strongly benefit from this enforce in the trend.
According to the latest report from ISMEA (Istituto di servizi per il mercato agricolo alimentare), cheese and dairy products are the strongest export performer, achieving a new record of 331,000 tons shipped over borders, for a total worth of €2.2 billion in 2014.
These means another net 5% more than 2013, a trend that mirrors the rise of Italian wines in northern European markets.
More and more destinations are buying Italian cheese with some robust markets like UK for Parmesan, Netherland and UK for Gorgonzola, and Germany and France for fresh cheese.
These backups balance some decrease in imports, for example from Russia (-45% compared to 2013) after the Ukranian crisis, or some parts of the US as a result of euro strength last year.
East Europe is also becoming one of the most important markets for Italian cheese, with Romania on top (+22,5%) followed by Poland (+18,5%) and Czech Republic (+9,1%).
But Italian products not only increasing their presence throughout Europe. There is some encouraging demand from China (+41%) and Korea (+26%), in addition to the United Arab Emirates (+28%). These are still small markets at the moment, but demand has risen significantly in the recent months.
Fonte:http://bellavitaexpo.com/export-the-boom-of-made-in-italy/
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