Franchising, retail, business
21/04/2016
LONDON — You'll be able to feed your addiction to technology alongside that of fast food as McDonald's is planning to install Samsung Galaxy tablets in the majority of its UK restaurants.
Customers will be able to play games, browse social media and use the web. McDonald's is rolling out the tablets widely after trials at over 250 restaurants proved a hit with customers.
“We have installed tablets in over 250 of our restaurants since they were first introduced in June 2014. They are a popular addition to our newly refurbished stores and have been enjoyed by millions of customers since their introduction,” a McDonald's spokesperson told Mashable.
The fast food giant commissioned software company SOTI to provide the software for the tablets. McDonald's wouldn't say exactly what type of Galaxy tablets would be in the restaurants.
"Technology has an important role to play in all walks of life, including our customers' eating out experience, so the changes we're making as part of the 'Experience of the Future' programme bring us closer to the way people live their lives today," said Doug Baker, head of IT Restaurant Solutions and Service at McDonald's UK, in a statement.
McDonald's has been experimenting with technology in its restaurants lately, with the introduction of touch-screen self-order stations in some UK locations to reduce wait times. They've also tested out touch-screen kiosks that give customers the option to have their meals delivered to the table.
Mashable also tried out a Happy Meal VR headset that's available in Sweden, and we thought it was one of the coolest DIY VR headsets out there.
Whatever McDonald's tries next, it certainly seems like they're appealing to a generation of kids who are used to always having screens around. One U.S. study found that 72% of six to 17-year-old children have at least one screen in their bedroom, and the American Academy of Pediatrics has seemed to accept that smartphones and tablets are nearly ubiquitous among kids.
Fonte:http://mashable.com/2016/04/20/tablets-mcdonalds-uk/#2Tvj9_jOzZqE
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