Franchising, retail, business
05/08/2016
You know you’re headed towards Rieti’s peperoncino festival, Rieti, Cuore Piccante, as soon as you cross the Velino River and enter Via Roma: huge green and red chili peppers meet in a sort of triumphal arch over the street (and you’ll see people coming towards you with peperoncini plants in their arms, on their way home from the festival).
The peperoncino theme continues all the way up Via Roma, fiery red bunches and strings of peperoncino adding color splashes to many a shop window: red swatches of peperoncino set off polished black boots in a store window, necklaces of peperoncini drape blouses in a store next door while bunches of red chili peppers in a vase with palm fronds highlight a boutique window displaying a red coat, red leather handbag. A wreath woven with chili peppers hangs on a shop door, a chili pepper plant welcomes you into a bookstore (where a display of books on the salubrious properties of peperoncino fans out on table at the entrance) and the cosmetic shop displays peperoncino body creams, shampoos and face creams.
Fonte:http://www.annesitaly.com/blog/rieti-spicy-heart-italy/