Franchising, retail, business
20/02/2017
The first Legoland Hotel in the Middle East is set to open in Dubai.
Each of the 250 rooms will have Lego models while designers have integrated Lego storylines within the family property, which will have a castle play area and disco elevator.
It will be built next to the new Legoland Dubai theme park, which opened in October last year with more than 40 rides and attractions alongside Legoland Water Park, which has a further 20 slides.
The move is the latest addition to the £2.8 billion Dubai Parks and Resorts complex which is also home to Motiongate Dubai and Bollywood Parks Dubai and will take the number of rooms on site to 750.
Targeted at families with children aged two to 12, the Legoland Dubai Hotel is a 60:40 joint venture between DXB Entertainments PJSC and Merlin Entertainments, the firm behind Alton Towers and Thorpe Park, and will be built on 300,000 square feet of land.
Raed Kajoor Al Nuaimi, DXB Entertainments’ chief executive said: “We expect families to spend several days at the destination to enjoy all the amazing experiences we offer. We are very pleased to partner with Merlin Entertainments to deliver a fun-filled and convenient place for families to stay as well as long-term value to our shareholders.”
Chief new openings officer at Merlin Entertainments, John Jakobsen, added: “Themed accommodation is an increasingly important part of the holiday and short-break visit, and we’re delighted to continue our partnership with DXB with the development of this hotel – the first of its kind in the Middle East region, which will allow families and children to continue their amazing Legoland experience after the Park closes.”
It will be the seventh Legoland Hotel, with existing properties in Windsor, Florida, California, Germany, Malaysia and Lego’s home in Denmark.
Fonte:http://www.travelweekly.co.uk/articles/273220/legoland-hotel-to-be-built-in-dubai
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