Franchising, retail, business
04/07/2017 - Italian luxury fashion brand Fendi has launched a limited-edition menswear collection for a pop-up store in Tokyo.
Its Vocabulary Collection is also being released at pop-ups in London and New York.
Hero pieces in the collection are the slogan tops and jackets Fendi has created for its latest autumn/winter collection. As well as statement graphics, the tops, accessories and footwear include words such as Love, Trust and Hope, inspired by author Ernest Hemingway, the brand name itself and words like Yellow or Yes.
Fendi says such simple words are “meaningful and optimistic”.
The pop-ups will be open until July 9.Inside Retail Asia
Fonte:https://insideretail.asia/2017/07/04/fendi-menswear-collection-for-tokyo-pop-up/#daily