Franchising, retail, business
23/05/2014
Simon Property Group Inc. announced today it will launch a rebranding campaign that will change the look of several of its Orlando properties, including Central Florida’s largest mall.
The rebranding efforts will impact The Florida Mall, as well as Waterford Lakes Town Center and Seminole Towne Center, and are part of the Indianapolis-based mall owner’s (NYSE: SPG) strategy to evolve the mall experience and upgrade customer service and amenities.
“Our industry-leading retail properties are visited by 2 billion consumers and generate more than $70 billion in retail sales every year, yet we are confident there is further growth potential in our business,” said David Simon, chairman and CEO of Simon. “We believe a brand that resonates with consumers and builds loyalty among millennials, families and luxury shoppers is an important driver of our future growth.”
The brand relaunch also supports Simon’s investment to enhance and expand the mix of retailers, restaurants and other entertainment at its properties.
Simon Properties is in the midst of expanding The Florida Mall’s food pavilion. It closed the Saks Fifth Avenue in March and may begin construction on the expansion in August.
The Florida Mall also will debut the new 29,214-square-foot Zara flagship store and a 15,000-square-foot American Girl store in a new building now under construction near the H&M store. Both stores are set to open this fall, as previously reported by l Orlando Business Journal.
Meanwhile, Simon's Waterford Lakes Town Center is adding a new Marlow’s Tavern and just recently debuted Central Florida’s first Cooper’s Hawk Winery & Restaurant in April. And rumor has it the Old Navy store in the Simon-owned shopping plaza will be cut in half to make room for a Banana Republic Factory Store.
L’idea di creare un blog giornaliero per il mondo del retail nasce grazie ai continui feedback positivi che riceviamo dalle notizie condivise attraverso diversi canali.
Rivolto a tutte le tipologie di distribuzione presenti sul mercato: dal dettaglio ai grandi mall, dal commercio locale e nazionale alle catene di negozi internazionali, investitori, ai nostri fedeli clienti e chiunque altro è realmente interessato allo studio e all'approfondimento su ciò che guida il comportamento dei consumatori. E' anche un blog per tutti coloro i quali lavorano già nel mondo del Retail.
Verranno condivise le loro esperienze, le loro attitudini e le loro experties. Un blog di condivisione, quindi.
Ospitato sul sito della BRD Consulting, che da decenni lavora nel mondo distributivo Italiano ed Internazionale, il blog Store in & out riguarderà il business, i marchi e i comportamenti d'acquisto propri di alcune delle più grandi aziende.
Ci saranno anche notizie in lingua originale per dare evidenza dell’attenzione della nostra Azienda nei confronti del global.
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