03/06/2014
John Lewis has opened its first ever airport shop at the £2.5bn Heathrow Terminal 2 this morning (4th June).
The 3,600 sq ft shop is located on the top floor of the departure lounge and is part of the first impression for passengers passing through security.
The shop curates John Lewis home, fashion, gifting and seasonal ranges and will showcase own-brand products, designer collaborations and exclusives. Brands on sale include Weekend Collection by John Lewis and Croft as well as brands such as Orla Kiely home, Charbonnel and Walker, Hackett and Barbour.
Paula Nickolds, buying and brand director at John Lewis said: “Terminal 2 will offer John Lewis access to one of the most concentrated, valuable and influential markets in the world. We hope to bring the John Lewis brand to a wider set of international customers- showcasing our offer within a dynamic environment, building brand awareness and credibility as a worldwide brand.”
27 per cent of UK adults shop at the airport, according to a YouGov survey of 4,259 UK adults last year. Of the passengers surveyed, nearly half of women (47 per cent) said they enjoy spending time at the airport looking around the shops, while just over a quarter (27 per cent) of men agreed.
By: retailgazette.co.uk
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