Balenciaga is the hottest brand in fashion for the third quarter in a row, beating Gucci (Lyst)

26/04/2018 - Balenciaga is the hottest brand in fashion for the third quarter in a row, beating Gucci (Lyst)

Global fashion search platform Lyst, in partnership with BoF, today released a new instalment of The Lyst Index, the must-see quarterly report ranking fashion’s hottest brands and biggest products. Lyst’s Q1 data, analysed by BoF, reveals that:

Balenciaga is the hottest brand in fashion for the third quarter in a row, beating Gucci into second place.

Vetements has climbed 2 positions to take 3rd position. Despite claims made in a HighSnobiety article in March that ‘Vetements is over’, the data tells a different story. BoF’s report digs deep into the numbers to explore how the rise of Balenciaga has impacted on Vetements’ performance, and the factors keeping Demna Gvasalia’s two labels firmly in the hottest brands list.

Virgil Abloh’s Off-White has maintained its place in the top 5 hottest brands, having made the huge jump from 31st to 3rd place in Q4. Two key moments for Off-White this quarter were the launch of the affordable ‘For All’ collection in January, and news of Abloh’s appointment to Louis Vuitton, which prompted a 10% increase in searches for Off-White on March 26th.

Prada climbed an impressive 14 places in the Index to rank 11th. Mrs Prada’s return to her nylon roots has proved popular with streetwear consumers, with best-selling pieces for Prada this quarter including nylon belt bags, gabardine track pants, Tessuto bucket bags and bucket hats, as well as Match Race, Tech-fly and Cloud Burst sneakers.

Gucci slides, the most consistently ranked product over the last 12 months, return to the top 10 products list. However, Gucci’s vice-like grip on the product ranking is slipping, with only two of the ten products this quarter (the brand was responsible for 4 of the top 5 products sold last year). Could this be the first signs of a cooling of the blockbuster Gucci phenomenon?

Customers continue to embrace pre-owned luxury shopping online. Louis Vuitton’s classic Neverfull tote tops the biggest products list this quarter, the first designer re-sale piece to make the list.

Fonte:https://cpp-luxury.com/balenciaga-is-the-hottest-brand-in-fashion-for-the-third-quarter-in-a-row-beating-gucci-lyst/

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