Prada Group opens seven stores in Xi’An China

25/05/2018 - Italian luxury fashion group Prada is strengthening its retail presence in China with the opening of seven stores in the city of Xi’an.

Within the SKP Mall in Xi’an, the group is opening three Prada stores, two Miu Miu boutiques and two stores for its Church’s brand. Xi’an is an expanding city, with its luxury shopping scene including boutiques for brands including Chanel, Gucci and Dior.

Department store SKP Mall is looking to replicate its successful model in Beijing with its new location in Xi’an, which just opened. Designed by London architecture firm Sybarite, SKP Xi’an is a massive structure that stands 19 stories tall, according to Jing Daily.

This month, Prada is opening spaces for its menswear, women’s wear and women’s footwear. The apparel boutiques are situated in SKP’s ground floor, while the shoes boutique is housed on the fourth floor.

These stores are representative of Prada’s codes, with architectural details such as green marble, black-and-white checkered floors and mid-century Italian furniture.

Miu Miu is also setting up shop on SKP’s ground level with a store for its apparel, accessories, handbags and shoes. The second Miu Miu store in SKP is a footwear focused boutique situated on the fifth floor. Both spaces feature elements such as blue damask fabric and velvet sofas.

Church’s, meanwhile, will retail men’s and women’s footwear on the second and fifth floors, respectively.

Marking the openings, Prada is bringing its Silver Line pop-up in SKP. This ephemeral installation is inspired by train travel and offers shoppers products that serve purposes for different parts of the journey.

Located in China’s interior, Xi’an served as the center for the country’s Zhou, Qin, Han and Tang dynasties. Xi’an was also the easternmost point of the Silk Road.

Fonte:https://cpp-luxury.com/prada-group-opens-seven-stores-in-xian-china/

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