06/05/2014
Giorgio Armani, Christian Dior and Balenciaga were among the marketers channeling the “American Spirit” in the fall 2014 issue of Fairchild Fashion Media’s biannual imprint, Style.com/Print.
Although not all of the included brands identify as American, their presence in the fall edition of the publication worked to sculpt the sensibilities of a fashion-forward Style.com/Print readership. The 170-page issue featured a range of designers to represent the melting pot alluded to in the issue’s title.
“We’re looking not only at American fashion but also at the way American iconography influences fashion across the globe,” said Dirk Standen, editor in chief of Style.com/Print, New York.
“On the one hand, we have a profile of an American designer, Jeremy Scott, who is now at the helm of the Italian label Moschino and bringing a pop sensibility to a European house,” he said. “On the other hand, we have an in-depth feature on a Paris-based designer, Riccardo Tisci at Givenchy, who was obsessed with American pop culture growing up in Italy and who put together an amazing portfolio for us of the people that represent his vision of America.
American dreams
The fall 2014 edition featured dual covers. One cover featured model and musician Jamie Bochert in Givenchy and holding a basketball while the other cover showed model Frankie Rayder in a leopard coat standing against a distressed American flag.
Fonte: luxurydaily.com
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