Franchising, retail, business
20/09/2014
Versace opened this week a new flagship store in Milan within the recently restored Galleria Vittorio Emanuele II. The restoration of the famous Galleria, which survived the city’s bombing during the Second World War, was supervised by the city’s Sovrintendenza alle Belle Arti (Department for the Fine Arts), with delicate work undertaken to preserve and protect the friezes and other decorations.
The Versace boutique was designed by Donatella Versace and architect Jamie Fobert, with the space designed to balance the distinctive Versace aesthetic with the delicate late 19th century features of the Galleria.
Donatella Versace said: “the importance of Milan to Versace is fundamental: it was in this city that the Maison was born in 1978. It means the opening of our boutique in the Galleria Vittorio Emanuele II is hugely important to us.”
By:http://www.cpp-luxury.com/versace-opens-new-flagship-store-in-milan/