Franchising, retail, business
05/12/2014
Whether you’re a store shopper, online bargain hunter or somewhere in between, everyone wants the gift buying experience to be full of holiday cheer and as simple as possible.
Technology has transformed the retail marketplace, and this holiday season, interconnected retail lets gift-buyers shop, when, where and how they want. What does that really mean when you’re shopping in our aisles or online? Check out four benefits of interconnected holiday shopping this season.
1. Mobile tools have revolutionized the in-store and at-home holiday shopping experience.
Navigating the store to locate holiday-must haves has never been easier. Our mobile app helps shoppers narrow down exactly where products are located through text or voice-enabled search. To make things even easier, the app in-store experience (with GPS and location services activated) detects specific store information, such as store maps, product aisle locations and local ads.
From the store or from home, the app also gives shoppers the opportunity to see what a new holiday outdoor décor item might look like in front of their home through augmented reality. Want to see how Elf on the Shelf lawn décor will look by your doorstep? Hold the product up to the front of your home or a picture of home via the app to test out new holiday flare.
2. An extended, digital aisle gives shoppers more holiday options than ever before.
Smartphone-enabled catalogs throughout stores immediately connect shoppers to more options. With thousands of additional products to complement items in the store, customers can combine their in-store and digital shopping experience to best fit their holiday shopping needs.
3. Unique dot com products give online shoppers an extensive selection of exclusive online items.
Not only do in-store, mobile catalogs connect shoppers to more options, but shopping online opens the door to thousands of unique products that aren’t available anywhere else. Where else would you be able to find lit holiday Yoda, Storm Trooper and Darth Vader lawn décor to match your R2D2 yard décor available in the store?
4. New, online tool allows shoppers to share their Home Depot wish lists with friends and family.
So, even though the holiday countdown is on, interconnected retail and free shipping on all holiday décor can make this season’s holiday shopping easier than ever before.
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Fonte:http://builtfromscratch.homedepot.com/holiday-interconnected-retail/
L’idea di creare un blog giornaliero per il mondo del retail nasce grazie ai continui feedback positivi che riceviamo dalle notizie condivise attraverso diversi canali.
Rivolto a tutte le tipologie di distribuzione presenti sul mercato: dal dettaglio ai grandi mall, dal commercio locale e nazionale alle catene di negozi internazionali, investitori, ai nostri fedeli clienti e chiunque altro è realmente interessato allo studio e all'approfondimento su ciò che guida il comportamento dei consumatori. E' anche un blog per tutti coloro i quali lavorano già nel mondo del Retail.
Verranno condivise le loro esperienze, le loro attitudini e le loro experties. Un blog di condivisione, quindi.
Ospitato sul sito della BRD Consulting, che da decenni lavora nel mondo distributivo Italiano ed Internazionale, il blog Store in & out riguarderà il business, i marchi e i comportamenti d'acquisto propri di alcune delle più grandi aziende.
Ci saranno anche notizie in lingua originale per dare evidenza dell’attenzione della nostra Azienda nei confronti del global.
È possibile raggiungere lo staff a: info@brdconsulting.it
