Franchising, retail, business
14/11/2014
Retailers shouldn’t stop innovating and focussing on their customers by identifying which trends are willing to follow.
These are the top retail trends for 2015:
Universal Carts
Universal carts allow customers to purchase from different online stores through the one website. Probably, mobile carts will be the next step to these carts.
Click and Collect
One of the problems with traditional online shopping with home delivery is that it is not as convenient as we thought it would be, and as long as shipping is still “a problem”, buying a product and taking it later seems to be a good solution for buyers.
Click and Commute
Opening stores in transport hubs is something retailers are now experimenting with. Convenience Stores have a lot experience selling in transportation buildings, and may be a new trend for big retailers since their experience seems to be positive. Perhaps, French Connection recently opened its first “convenience store” at a tube station in London and may open another one in near future.
Mobile Payment
The real next big thing is to pay without a wallet. Enterprises like Apple, Samsung, Google, service mobile apps and many others are trying to lead this trend. In the future, we will pay food in the supermarket or a taxi ride directly from the mobile phone.
Security features will be one of the keys for costumers to adopt this payment method without even notice the change.
Local Beacons
These beacons will allow brands, malls and shopping places to collect and use huge amount of data to offer and promote to their costumer what they want based in costumer’ s behavior inside these spaces, and even match all this data with social networks.
L’idea di creare un blog giornaliero per il mondo del retail nasce grazie ai continui feedback positivi che riceviamo dalle notizie condivise attraverso diversi canali.
Rivolto a tutte le tipologie di distribuzione presenti sul mercato: dal dettaglio ai grandi mall, dal commercio locale e nazionale alle catene di negozi internazionali, investitori, ai nostri fedeli clienti e chiunque altro è realmente interessato allo studio e all'approfondimento su ciò che guida il comportamento dei consumatori. E' anche un blog per tutti coloro i quali lavorano già nel mondo del Retail.
Verranno condivise le loro esperienze, le loro attitudini e le loro experties. Un blog di condivisione, quindi.
Ospitato sul sito della BRD Consulting, che da decenni lavora nel mondo distributivo Italiano ed Internazionale, il blog Store in & out riguarderà il business, i marchi e i comportamenti d'acquisto propri di alcune delle più grandi aziende.
Ci saranno anche notizie in lingua originale per dare evidenza dell’attenzione della nostra Azienda nei confronti del global.
È possibile raggiungere lo staff a: info@brdconsulting.it
