Franchising, retail, business
02/03/2015
Earlier this year, both Starbucks and McDonalds launched wireless charging in selected branches. Now Swedish furniture retailer IKEA is going one better and bringing it back home - with wireless charging furniture.
The launch was announced at Mobile World Congress in Barcelona yesterday, with IKEA becoming the first retailer in the UK to offer this type of product.
The new range is part of a long-term commitment called ‘Home Smart’, and marks a giant leap forward in creating the home of the future by making mobile phone charging accessible and more discreet. Selected products are integrated with charging pads for every room in the house, including floor, table and work lamps and two besides tables. Charging pads are also available to add to any office space. As well as pre-made products, for those who enjoy unique and tailored options the JYSSEN wireless charger can be fitted wherever needed, and will also fit into the cable outlet of IKEA desks.
Created, developed and designed in IKEA’s central design hub at their Global HQ in Älmhult, Sweden, the wireless range is designed to blend seamlessly into any space in the home, ensuring aesthetics aren’t compromised whilst also helping keep every device charged. The lack of cables helps keep rooms tidy and saves space whilst hiding ports in plain sight, so you’ll never lose your charger again.
The range also includes the NORDMÄRKE wireless charging pad with three ports that is ideal for office spaces or families where multiple devices can be charged at the same time.
For those phones that don’t support the wireless charging standard, IKEA will also sell wireless charging covers for iPhone 4, 5/5S, 6 and Samsung Galaxy S3, S4 and S5. Every product also comes with a USB outlet for charging additional devices.
Jeanette Skjelmose, IKEA Business Area Manager Lighting and Wireless charging commented:
”Through research and home visits, we know that people hate cable mess. They worry about not finding the charger and running out of power. Our new innovative solutions will make life at home simpler.”
IKEA will begin helping the nation stay connected from mid-April 2015, when the wireless charging range will be available in all UK IKEA stores from mid-April and online. Products start from £30
Fonte:http://www.retailgazette.co.uk/articles/12014-ikea-to-launch-wireless-charging-furniture?dm_i=26NX,37YPW,FXSGIV,BJ8MZ,1
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