Franchising, retail, business
30/05/2015
Juan Carlos Linares, 34, is general manager of Tanger Outlets in National Harbor, Md.
Q. What is your background?
A. I was born in Puerto Rico, and my family moved to Maryland in 1986. While in college, I worked in public relations for NASA in Washington and stayed on for two years after graduating.
Then I moved into mall management for the Simon Property Group in Florida. I was promoted three times in four years. In 2011, I moved to Tanger Outlets.
You have been promoted several times at Tanger Outlets as well. To what do you attribute your success?
Being willing to move has helped. It’s part of this business. I’ve worked in Texas, North Carolina and now Maryland for the company. For me, the goal has always been to move to a center with a higher profile.
What are your responsibilities as general manager?
I develop and oversee the marketing plan, which includes creating special events and managing social media channels, tourism outreach and media planning. I also ensure that the property is maintained, which involves contracting with housekeeping and maintenance vendors, managing the landscaping and working with security and the local police .
How many hours a week do you work?
When there’s a holiday or special event or inclement weather I work extra hours, but I’m able to have great work-life balance. I’m always on call because the buck stops with me, but I usually work around 40 hours a week.
What are some of the challenges involved in running a mall?
One is creating a marketing plan that promotes all 85 of our brands or clients. We have a finite budget that has to cover men’s, women’s and children’s clothing, accessories, footwear, home goods and food.
Another challenge is parking during the holiday season. We have 1,700 parking spaces, and one weekend near the holidays we had 45,000 cars. It’s like developing a traffic plan for a top sporting event. We work with the local county officials, the police and a private developer to accommodate the crowd.
Did you ever think you would end up in this field?
I had no idea a job like this even existed. When you talk about your future with your high school guidance counselor, mall management is not something that usually comes up.
Fonte:http://www.nytimes.com/2015/05/31/jobs/keeping-shoppers-happy.html?_r=1
L’idea di creare un blog giornaliero per il mondo del retail nasce grazie ai continui feedback positivi che riceviamo dalle notizie condivise attraverso diversi canali.
Rivolto a tutte le tipologie di distribuzione presenti sul mercato: dal dettaglio ai grandi mall, dal commercio locale e nazionale alle catene di negozi internazionali, investitori, ai nostri fedeli clienti e chiunque altro è realmente interessato allo studio e all'approfondimento su ciò che guida il comportamento dei consumatori. E' anche un blog per tutti coloro i quali lavorano già nel mondo del Retail.
Verranno condivise le loro esperienze, le loro attitudini e le loro experties. Un blog di condivisione, quindi.
Ospitato sul sito della BRD Consulting, che da decenni lavora nel mondo distributivo Italiano ed Internazionale, il blog Store in & out riguarderà il business, i marchi e i comportamenti d'acquisto propri di alcune delle più grandi aziende.
Ci saranno anche notizie in lingua originale per dare evidenza dell’attenzione della nostra Azienda nei confronti del global.
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