Al Masah inks deal for Johnny Rockets franchise in UAE, Oman

26/06/2015
​Al Masah Capital has announced that its food and beverage private equity platform has acquired Al Faris Restaurant, which owns and operates as a Johnny Rockets franchisee in the UAE and Oman.

Diamond Lifestyle Limited has signed the agreement for Al Faris Restaurant which launched its first Johnny Rockets restaurant in the UAE in 1996 in Jumeirah.
Today, Al Faris operates 14 restaurants across the United Arab Emirates of which eight are in Dubai, four in Abu Dhabi and two in Ras Al Khaimah.
In addition to food court seating, the company’s current restaurants accommodate more than 1,100 seats spread over 296 tables.
Johnny Rockets is an international restaurant franchise established almost 30 years ago in California which offers all-day dining, serving hamburgers, chicken and steak sandwiches, appetizers, fries, salads, shakes and desserts.
Shailesh Dash, founder and CEO of Al Masah Capital and chairman of Diamond Lifestyle said: “Owning a global and reputable brand such as Johnny Rockets enhances our strategic profile and provides our company with a concrete foundation to reap the benefits of the lucrative hamburger market in the region.
"We are delighted to have added another landmark transaction to our rapidly growing portfolio of brands.”
Amitava Ghosal, partner of Al Masah Capital and director of Diamond Lifestyle added: “Our acquisition of Al Faris Restaurant complements our vision and further strengthens our platform offerings and extends our presence into the casual food-service market. We look forward to expanding the Johnny Rockets footprint in the UAE and Oman.”
Scott Chorna, senior vice president of International Development for Johnny Rockets, said: “We are confident that this partnership will further promote the Johnny Rockets brand and expand our reach to customers wishing to indulge in our original, legendary hamburger experience.”
There are over 330 Johnny Rockets corporate and franchise-owned restaurants in 32 states and 26 countries on five continents, including 17 Six Flags amusement park locations and 11 Royal Caribbean cruise ships.
The Johnny Rockets brand is well represented in the GCC, operating 35 franchised restaurants across the UAE (14), Kuwait (10), Saudi Arabia (4), and Bahrain (3).

Fonte:http://www.arabianbusiness.com/al-masah-inks-deal-for-johnny-rockets-franchise-in-uae-oman-597431.html

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