When It Comes to Coupons, Shoppers Prefer Paper, Survey Shows

02/11/2015
Sunday morning newspaper coupon clipping sounds antiquated in this age of "e" everything, but new research indicates it's happening more often than you think.

Sixty-three percent of U.S. credit and debit cardholders who use coupons when they shop said in a survey by CreditCards.com that they find them in newspapers and other paper mailings.
Surprisingly even 18- to 24-year-olds, arguably the most mobile and tech savvy generation ever, use paper coupons more than twice as much as any other method.
Given how many online and mobile offers are available to consumers, this surprised Creditcards.com senior industry analyst Matt Schulz.
"It's just the way it's been done for decades," said Schulz. "It can be a hard habit to break over time."
True. Tassie Irwin, 68, sits down and pours through the San Diego Union-Tribune on Sundays and clips relevant coupons. She'll even cut ones for diapers or baby wipes and share them with neighbors who have young children.
The retired real estate broker says it's easier to glance through the pile of paper coupons before she heads to the store so she keeps a stack in her kitchen, her office, and a few, like the large cardboard mailings from home goods stores, in her car just in case.
"I don't know why anyone wouldn't want to save money," said Irwin. "I grew up in a frugal household and I've carried that mentality my whole life."
Lauren Greutman, 34, came face to face with frugality in 2007 when she and her husband found themselves buried in crushing debt. Couponing became a way for her to maximize their food budget and put the savings towards bills.
But the author of "I Am That Lady" (as in she's the lady in front of you in the grocery store line with a heap of coupons) admits couponing is an art that comes with a steep learning curve.
"I eventually got good enough that our grocery bill went from $1,000 a month to $200," said Greutman. "But it does take some time, strategizing and meal planning to get efficient and effective."

By:http://www.cnbc.com/2015/11/02/when-it-comes-to-coupons-shoppers-prefer-paper-survey-shows.html

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