Celebrating its 128th year in business as the first coffee roasting company, Caffè Morganti of Rome in collaboration with Caffè A. Tornatora, a prominent patisserie, cafe and catering operator, is launching a global Italian cafe bar concept, Morganti Caffè Bar, and is exhibiting in the 34th Japan International Franchise Show organized by Nikkei from January 31st through February 2, 2018. The objective of their participation is to secure a Master Licensee for the Japanese market. An experienced barista deployed from Rome will be serving Morganti coffee to the keen visitors of the show among the over 30,000 expected in total.
The "Master License" in Japan will entitle the exclusive distribution rights of the Morganti coffee products as well as to operate a national chain of Morganti Caffè Bar in Japan.
Morganti Caffè Bar is an all-day cafe bar concept offering Morganti’s famous espresso, food items, alcoholic beverages not to mention the Italian desserts by A.Tornatora in a stylish yet relaxing space while retailing Coffee and Sweets enabling customers to enjoy the same authentic Italian delights at home and offices. Morganti Caffè Bar aims to promote the authentic Italian coffee culture cherished and evolved with pride and passion by the 5 generations of the Morganti family, in a modern and attractive rendition to appeal to the discriminating coffee lovers around the world.
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