Franchising, retail, business
09/12/2014
Award-winning UK mobile coffee franchise Cafe2U, has recently revealed the results of its coffee drinker's survey.
The franchised business, which recently launched its 60th mobile coffee van, surveyed 100 customers to reveal that the stand-out favourite of the British coffee drinker is a Latte, beating its closest rival, the Cappuccino by a full 14%.
32% of respondents said that they preferred the espresso and steamed-milk drink which is traditionally consumed at breakfast in its home of origin, Italy, whilst in joint second place, 18% of respondents each said the frothy topped ‘Cappuccino' or the ‘Flat White' was their favourite espresso-based coffee drink.
The least favourite drink was the White Americano with only 3% of respondents choosing this drink known in Australia as the long black, topped off with cold milk.
In reassuring results for the 64 UK-based Cafe2U franchise partners, the survey revealed that customers are loyal to their mobile coffee supplier too, with 52% visiting the van 3-5 times a week and 82% of them saying they ‘preferred' the award-winning Cafe2U coffee blend to any other espresso-based coffee products they purchased.
The award-winning Cafe2U coffee blend is made exclusively for the company and designed specifically to suit the requirements of their customers who, in contrast to those who visit a coffee shop, typically only visit the mobile van once a day. The blend is made up of four origins of bean from some of the world's premium coffee growing regions, it is balanced and full bodied, presenting as an excellent espresso, yet still bold enough to cut through the milk based drinks, such as a latte or flat white.
Managing director of Cafe2U, Tom Acland said: “The results of this survey are a great Christmas present for everyone at Cafe2U and a superb way to end what has already been a momentous year. We always suspected the Latte was people's favourite espresso-based coffee drink, with many of our customers saying it helps ‘fill them up ‘till lunch time' but to hear that 82% of our customers actively prefer our blend to our high-street rivals is music to our ears.”
Fonte:http://www.foodbev.com/news/survey-british-coffee-drinkers-prefer-la#%2EVIcpuWe0PjR
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