12/03/2008 – pink flakes in the business landscape of the South

On the occasion of International Women's Day, the day of celebrations for the achievements social, political and economic gentle sex, BRD Consulting presented in Catania an interesting report on franchise pink in the south

At the centennial anniversary of 8 March, whichever symbol, the affirmation of women in the workplace and in society, the Hall Mediterranean Franchise Exhibition and Trade Innovative Catania hosted the initiative organised by Confesercenti CNIF and FIF (Italian Federation Franchise) in collaboration with the Confesercenti of Catania and Frorida 2 / Fair of the South.

BRD was a special guest, after analyzing the situation of Italian in the international scene has long focused on data and news of the franchise rose in Italy and the center-south in particular.

Located in Sicily in the province of Italy in which 2007 was the highest rate of growth of women's enterprises: this is Enna, which occupies the first position with a rate of change equal to 8, 5%. In the standings - drawn by 'Observatory dell'Imprenditoria Female UnionCamere of 2007, which has reviewed the 103 Italian provinces - Palermo occupies the 9 th position, the 52 th Messina and Catania the 76 th.

The region Sicily far exceeds other Italian cities including with regard to funding applications submitted by women in the Sicilian franchise: according to data provided by the National Agency for the attraction of investment and development firm already Development Italia SpA, the five-year period 2003/2007 applications submitted by women in Sicily for 44% of the total, compared with a national data on business ownership to women's equal to 24%. This percentage in some provinces (Agrigento, Caltanissetta, and Syracuse) exceeds 50%.

These are just some of the data contained in the study "The presence of women's businesses in the area franchise: reality national and regional focus," prepared for the occasion of the company BRD Consulting on by the UnionCamere, the World Economic Forum, the National Agency for 'Attraction of investment and development firm already developing Italia, Mckinsey & Company.

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