through innovative project Geofranchising of BRD, the status of franchise networks will be presented this year on “All 2008 Franchise” mode with the geographical representation of franchising outlet on the map of Italy.
The March 31 in Genoa at the Palazzo della Borsa, Hall Grida, will be held on "Franchising Day" event organized by the Italian Federation Franchise-Confesercenti in collaboration with the Genovese Confesercenti.
The initiative will cover the presentation to the press and operators for All Franchise 2008, analysis on the state of networks that will be presented for the first time mode with the geographical representation of franchise outlets on the map of Italy, news which will see the concentration of outlets for geographic areas and product categories with its comments, a real mapping the field.
In addition, employees, entrepreneurs and people interested in starting an enterprise using the franchising formula, will be able to meet, on the one hand, consultants to address the issues of their interest in the areas of contracts and legal advice, credit and financing to businesses, the other companies will be able to meet franchisor of great prestige interested in opening new outlets.
In this respect, to answer possible questions and clarifications, will be present Federico Fiorentini, general manager of BRD Consulting in collaboration with G & O has designed and developed www.geofranchising.it innovative project that enables Internet users worldwide to view, for the first time in how geographical database, updated in the first half of 2007, more than 1,100 signs (Franchisor) and over 51,000 outlets (franchisee) operating in Italy with the formula Franchise.
The application allows you to view interactively on the map of Italy, which represents a concentration of outlets in each area (choice between municipalities, CAP, provinces or regions) for a given geographical area (chosen by pan and zoom on the map d ' Italy) of a given category of goods (choice in a drop-down list), with its attached aggregation of indicators in tabular form. In addition, for each of the Franchisor displays an information sheet.
For BRD Consulting the event will also be the occasion to illustrate TradeAreaReport, an innovative relationship fact of maps, charts and graphs that describe in detail the catchment area theory of a new business.
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BrD Consulting è iscritta all'Albo Aderenti Assofranchising e ne osserva il Codice Etico.