It is expected in Milan for Wednesday, June 18, starting at 9:30 a conference devoted to legal and financial innovations that have invested the Chinese market in the last period.
It is titled "What's legal and financial powers in China" conference, which will be hosted Congress Center Editrice Sources with the collaboration of Assofondazioni, Rivista Lasifirs, Finanza e Diritto.it, MasterPrivateBanking.it, FamilyOffice, Comitato di Referaggio, Rivista Basilea2, Pagine Consulenti.
The course, addressed to the Italian business community that wants to invest in China, the Chinese business community that wants to invest in Italy and to the political authorities Chinese and Italian, will be divided into six sections. It is expected the participation of the Company Ausonia Consulting, BRD Consulting partners represented by Frederick Fiorentini, in the person of Dr. Flavio Sarandrea which will take the situation on commercial development of Italian enterprises in China regarding the presence in shopping malls and outlets.
A participant is also the Advocate Bernardi Paola, BeA Birindelli and Associates, which will focus on long legal reforms in China. The third working session will be dedicated to funding facilitated in favor internationalization. That will follow the argument concerning the prospects of Asian financial markets in general way and China situation in particular mode. Andrea Ferri, administrator Co. Lacerta. Ltd, concretely illustrate the opportunities that the Chinese market offers for SMEs dwelling on what types of businesses and Italian products with greater potential for success in China.
In addition to Dr. Flavio Sarandrea, the lawyer Paola Bernardi, Andrea Ferri, the lawyer Guido Giommi, President of Assofondazioni and Dr. Roberto Ippolito speak at the conference authorities and numerous Chinese and Italian institutions.
We show below an interesting case from history of the Italian companies interested in development in the PRC. Boom for Levi's
When Kitty Young, general manager of operations Chinese Levi Strauss & Co.., brought the brand in China five years ago, denim in the country was not only a minor category in retail clothing, but the cost of a pair of jeans 501 was exponentially the higher of 5 U.S. dollars requested for jeans its competitors. "Chinese are in love of luxury products - enough only see the amount of “false” bags sold in the street," said Young. "When in 2002 we have entered the Chinese market, we positioned luxury brand. Moreover, in China a pair of 501 jeans cost more than one refrigerator. "Before the arrival of Levi's denim in China was regarded as a" marginal product "and constituted only 20% of sales of casual clothing. But Young was able to make Levi's brand denim number one in China, partly thanks to the decision by the company to manage retail without trust wholesaler. In the first years were opened 30 stores in five years the premises have become 300. "In the first six months I saw that traffic was good, but no sales," said Young. "Six months after both the traffic and business was good, because the boys had put aside savings of six months to buy a pair of jeans." He also added that the denim is most beautiful and most expensive and selling better than the lowest price. "We have understood that preferred to save rather a month more, but wanted to buy the best. It is a status symbol that they were buying. "
For more information, visit http://www.editricelefonti.it/cina/index.php
BrD Consulting è iscritta all'Albo Aderenti Assofranchising e ne osserva il Codice Etico.
