In the magnificent Palazzo della Borsa di Genova, All of Franchising 2008 and Geofranchising protagonists are participating absolute franchising day.
It was held Monday, March 31, the Franchise Day showed that, all franchising and Geofranchising sectors are continually expanding both in Italy and abroad.
The event, organized by the Italian Federation Franchise with the excellent organizational contribution of Confesercenti Genovese, was divided into two stages: the first was dedicated to the presentation of edition, essential tool to meet the growing demand for information around the franchise, and an opportunity of debate and confrontation on issues related to the development of Franchising. The second addressed to operators and people interested in starting a business with the formula of the franchise, through one-to-one meetings with companies franchisors of absolute importance, interested in opening new outlets in the Liguria territory.
The annual Everything of Franchise 2008, enriched this year, the submission of thematic maps that show the spatial distribution of franchise outlets for the different provincial sectors, showed a substantial expansion of both brands and outlets.
As noteworthy, in perfect line with the trend highlighted franchise on women in Catania, is that in 22% of cases the person responsible of franchise network is a woman especially in the area of services to individuals and companies.
Even the degree of internationalization tends to increase: 4 franchisors in 10 have a foreign manager, 19% of franchisors active in Italy are also present abroad with direct outlets, 27% has contracts with a master franchisees and 20% has other types of contracts.
In this interesting scenario Federico Fiorentini, general manager of BRD Consulting presented the new draft www.geofranchising.it that enables Internet users worldwide to use geographical database, updated in the first half of 2007, beyond 1,100 insignia (Franchisor) and over 51,000 outlets (franchisee) operating in Italy with the formula Franchise.
The map shows different situations: sectors increasing in most areas than others, and also very important city where the franchise has not yet developed.
Federico Fiorentini dwells long on the validity of this instrument for proper planning of enterprise development and so is expressed "Geofranchising" is the starting point for developing and modular projects franchise in second territorial realities. Italy in this area is varied: feedback to companies and local institutions allow for a cost savings and energy in addition to being the best way to understand where and with whom operate insignia.
For more information,please write to This email address is being protected from spambots. You need JavaScript enabled to view it.
BrD Consulting è iscritta all'Albo Aderenti Assofranchising e ne osserva il Codice Etico.
